Branding Category

China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Italian fashion brand Dolce & Gabbana (D&G) has removed its online advertisement campaign “DG loves China” that was shot in Beijing and sparked accusations of only showing ‘stereotyped’ China. Read More
Huawei once again rules the world's biggest smartphone market. The company's sales in its home country of China have jumped to 21 million units in the first three months of this year, accounting for 18% of the market.Read More
In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More
Recently Starbucks‘ announced a partnership with Tencent Holdings in China to co-create a new social gifting feature on WeChat, China’s leading social media platform. Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More