Branding Category

In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More
Recently Starbucks‘ announced a partnership with Tencent Holdings in China to co-create a new social gifting feature on WeChat, China’s leading social media platform. Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More
Alibaba has finally revealed what it takes for foreign firms to succeed in China. Celebrity endorsements and clever product placement on China-based TV shows will help increase sales for Australian brands in the country.Read More
Who would guess that trends in China’s multi-million dollar luxury handbag industry are shaped by a 23-year old international-relations graduate from Columbia University?Read More
The Chinese market with 1.3 billion people, whose first language is not English or an Anglicised form, gives foreign companies an opportunity to redefine their brand for the Chinese consumer or reposition it. Read More
Chinese residents will make 90 million outbound trips in 2020, with that number increasing by an additional 36 million over the following decade, according to a report by Euromonitor.Read More
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains to stay connected with customers in the Asia.Read More
When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans.Read More