Branding Category

China will cement its status as the sweet spot for luxury goods companies in 2018, with younger Chinese shoppers in particular set to power industry growth.Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Consumption appears to be back on track in China, but a shift is underway, one that is seeing Chinese consumers look to “niche high-end brands, as well as bespoke products, as new drivers of luxury consumption.Read More
Chinese shoppers represent 32% of the global luxury industry, and this is set to increase. Consumer demand is there. However, selling luxury in China isn't a given, and still faces certain challenges. Read More
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More
South Australia is bracing for an influx of Chinese tourists following in the footsteps of megastar Huang Xiaoming, an ambassador for the state. Read More