Branding Category

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More
WeChat is one of the country's leading mobile communication platforms and is used on a daily basis by more than 900 million smart phone owners. Read More
China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More