Branding Category

Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Italian fashion brand Dolce & Gabbana (D&G) has removed its online advertisement campaign “DG loves China” that was shot in Beijing and sparked accusations of only showing ‘stereotyped’ China. Read More
Huawei once again rules the world's biggest smartphone market. The company's sales in its home country of China have jumped to 21 million units in the first three months of this year, accounting for 18% of the market.Read More
In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More
Recently Starbucks‘ announced a partnership with Tencent Holdings in China to co-create a new social gifting feature on WeChat, China’s leading social media platform. Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More
Alibaba has finally revealed what it takes for foreign firms to succeed in China. Celebrity endorsements and clever product placement on China-based TV shows will help increase sales for Australian brands in the country.Read More
Who would guess that trends in China’s multi-million dollar luxury handbag industry are shaped by a 23-year old international-relations graduate from Columbia University?Read More
The Chinese market with 1.3 billion people, whose first language is not English or an Anglicised form, gives foreign companies an opportunity to redefine their brand for the Chinese consumer or reposition it. Read More