Branding Category

As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
South Australia is bracing for an influx of Chinese tourists following in the footsteps of megastar Huang Xiaoming, an ambassador for the state. Read More

Posted On December 9, 2017By StefanIn Branding, News, China Outbound

Brands Abroad lack Chinese Engagement

Last year, more than 135 million people in China took trips abroad, and by 2021, they should be spending more than $450 billion, according to Forbes.Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More