Branding Category

The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More
Alibaba has finally revealed what it takes for foreign firms to succeed in China. Celebrity endorsements and clever product placement on China-based TV shows will help increase sales for Australian brands in the country.Read More
Who would guess that trends in China’s multi-million dollar luxury handbag industry are shaped by a 23-year old international-relations graduate from Columbia University?Read More
The Chinese market with 1.3 billion people, whose first language is not English or an Anglicised form, gives foreign companies an opportunity to redefine their brand for the Chinese consumer or reposition it. Read More
Chinese residents will make 90 million outbound trips in 2020, with that number increasing by an additional 36 million over the following decade, according to a report by Euromonitor.Read More
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains to stay connected with customers in the Asia.Read More
When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans.Read More
There has been a big change in Chinese people’s mindset about tourism. Now, they believe transport, hotels and dining are important parts of a perfect trip, and these are closely related with the quality of the tour.Read More
Chen Huixian isn’t your typical Chinese tourist to Korea. When she makes one of her eight annual trips, the 27-year-old does not spend a penny.Read More

Posted On April 27, 2016By StefanIn Branding, News, Research, Internet, Social Media

Vlogging pays off in China

An e-commerce brand has paid out US$3.4m to win the rights to advertise in a Chinese vlogger's programming and considers it has got a bargain.Read More