Branding Category

Visit Sweden plans to make major investments in some of the growing markets, including India and China, in order to attract more tourists.Read More
China’s PR industry is a sector being forced to confront change. Several trends are coming to the forefront, primarily the demand for creativity...Read More
Alibaba Group Holding Limited has made an undisclosed investment in Chinese flash sales platform Mei.com as part of a strategic cooperation between the two parties, according to a company announcement. Alibaba will help enhance Mei.com’s supply chain, logistics, IT infrastructure, while Mei.com is to get traffic and consumers from Alibaba’s B2C platform, Tmall.com. Alibaba is hoping to add more affordable luxury goods selections to its existing consumer product offerings. “We hope that Mei.com will exert its advantages to create synergy with Tmall in providing more premium luxury goods to consumers.Read More
China Construction Bank is focusing on the sale of its platinum credit card that provides a 5 to 15 percent discount at the Lotte Duty Free Shops in Korea. Read More
Not long ago, brands that wanted a presence in China had to be active on Weibo. But now, WeChat - the country's most popular messaging service...Read More
Digital technology and communication has become a vital engine in China's economic development.Read More
China’s e-commerce giant Alibaba has announced it will launch an online streaming service in China in the next two months.Read More
China's largest crowdsourcing platform Zhubajie.com received a cash injection of 2.6 billion yuan ($425 million) Monday, the largest Internet-related investment in west China.Read More
There is plenty of blame to go around for the drop-off in Chinese luxury-sales growth during the past several years. Read More
It's finally happened: Chinese consumers are now the world's pre-eminent luxury shoppers, according to McKinsey & Co., accounting for about 35 percent of worldwide luxury purchases.Read More