Branding Category

The total value of the ten most valuable brands in the region was US$391.8 billion, up 24.7% on the 2014 figure.Read More
Two new videos promoting Singapore, including one by local film-maker Royston Tan for the Chinese market, appear to be well-received so far.Read More
The most common reason why Asians follow brands in social media is because they want discounts, not because they’re interested in brand-produced content.Read More
Strict international standards have pushed Chinese manufacturers to improve the quality of their products, moving from imitation to innovation.Read More
Disney Store opened its largest store in the world in Shanghai, China. The flagship store opened its doors in Lujiazui area of Pudong, Shanghai. Read More
Mattel and McDonald’s, two iconic American brands, have formed a wide-ranging partnership to find new growth in one of the world’s most important consumer markets.Read More