Consumer Category

Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More
It is probably more useful to understand the ways in which Chinese consumers might differ from, say, U.S. consumers. ...Read More
Consumption appears to be back on track in China, but a shift is underway, one that is seeing Chinese consumers look to “niche high-end brands, as well as bespoke products, as new drivers of luxury consumption.Read More
Chinese shoppers represent 32% of the global luxury industry, and this is set to increase. Consumer demand is there. However, selling luxury in China isn't a given, and still faces certain challenges. Read More
With improvement in IT technology and infrastructure, China’s economy is integrating very deeply into the world economy and contributing to any brand that wants to do business in China.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More