Consumer Category

Helsinki Airport is further enhancing the experience of Chinese customers by enabling AliPay. The first commercial operators at the airport adopted the Chinese AliPay mobile payment application in December 2016.Read More
In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More
Recently Starbucks‘ announced a partnership with Tencent Holdings in China to co-create a new social gifting feature on WeChat, China’s leading social media platform. Read More
Access to the web is suppressed in many countries such as Pakistan, Russia, Turkey, North Korea, Cuba, Iran and Saudi Arabia.Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More
Alibaba has finally revealed what it takes for foreign firms to succeed in China. Celebrity endorsements and clever product placement on China-based TV shows will help increase sales for Australian brands in the country.Read More
Since he was campaigning for Prime Minister, Prime Minister Justin Trudeau has been known for his social-networking use. Read More
Who would guess that trends in China’s multi-million dollar luxury handbag industry are shaped by a 23-year old international-relations graduate from Columbia University?Read More
The Chinese market with 1.3 billion people, whose first language is not English or an Anglicised form, gives foreign companies an opportunity to redefine their brand for the Chinese consumer or reposition it. Read More