Consumer Category

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More
China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.Read More
Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much to the average Western consumer, they wield a wild amount of influence.Read More
Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Helsinki Airport is further enhancing the experience of Chinese customers by enabling AliPay. The first commercial operators at the airport adopted the Chinese AliPay mobile payment application in December 2016.Read More
In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More