Consumer Category

Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More

Posted On January 29, 2018By StefanIn Consumer, News

Europe lures Chinese Tourists

The EU and China have common objectives with the EU-China Tourism Year - to improve mutual understanding, encourage cultural exchange and stimulate trade and investment. Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More
China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.Read More