Consumer Category

China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.Read More
Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much to the average Western consumer, they wield a wild amount of influence.Read More
Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Helsinki Airport is further enhancing the experience of Chinese customers by enabling AliPay. The first commercial operators at the airport adopted the Chinese AliPay mobile payment application in December 2016.Read More
In order to capitalize on the country’s most frenzied shopping season, many high-end labels have released Spring Festival-themed luxury items that are indicative of Chinese cultural elements and practices.Read More
Recently Starbucks‘ announced a partnership with Tencent Holdings in China to co-create a new social gifting feature on WeChat, China’s leading social media platform. Read More
Access to the web is suppressed in many countries such as Pakistan, Russia, Turkey, North Korea, Cuba, Iran and Saudi Arabia.Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The nascent "online influencer" industry is expected to embrace a boom, as self-made Internet celebrities, brokers and investors gather for new business opportunities.Read More