Consumer Category

Consumption appears to be back on track in China, but a shift is underway, one that is seeing Chinese consumers look to “niche high-end brands, as well as bespoke products, as new drivers of luxury consumption.Read More
Chinese shoppers represent 32% of the global luxury industry, and this is set to increase. Consumer demand is there. However, selling luxury in China isn't a given, and still faces certain challenges. Read More
With improvement in IT technology and infrastructure, China’s economy is integrating very deeply into the world economy and contributing to any brand that wants to do business in China.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More

Posted On January 29, 2018By StefanIn Consumer, News

Europe lures Chinese Tourists

The EU and China have common objectives with the EU-China Tourism Year - to improve mutual understanding, encourage cultural exchange and stimulate trade and investment. Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More