Consumer Category

The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
In China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.Read More
The award-winning ‘Incredible India’ campaign is soon to be launched on Chinese media while introducing Chinese audio recordings at popular Indian monuments to attract more Chinese tourists.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More
The number of Chinese luxury travelers has grown to record heights: Today there are 2.9 million dollar millionaires in China, a year on year increase of 3.6%, and travel is still their top leisure pursuit.Read More
Mainland Chinese are the biggest single group of tax free shoppers in the world. In Hong Kong and the mainland luxury brands prove themselves to be a reliable store of monetary and economic value. Read More
Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More