Consumer Category

Selling condoms in China isn't easy! Realizing that it would not succeed, Reckitt Benckiser went for a complete strategy overhaul with an all-social and all-digital strategy. Read More
Hugo Boss is taking full control of its store network in China and Macau to improve the way its brand is presented, a move that mirrors a broader trend by luxury brands in emerging markets.Read More
China's new media have entered the "micro" era: The number of WeChat users has reached 600 million, with more than 270 million active users at home and abroad every month.Read More
The first official qualifier for tourism businesses and transportation-oriented Chinese customers with parameters and services for the China market has been officially granted to Italy.Read More
For some luxury brands, engaging the Chinese traveler is a matter of do or die, since as much as one-third of their home country revenue is coming from Chinese tourists.Read More
Obesity is a worldwide problem. The latest confirmation comes from the Institute for Health Metrics and Evaluation at the University of Washington, which conducted a study in 188 countries that found one-third of the global adult population and one-fourth of all children are overweight or obese. That includes no fewer than 671 million people who fall into the obese category. While the United States still has the largest obese population at 78 million, China and India follow with 46 million and 30 million, respectively. In business terms, of course, crisis createsRead More
The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
In China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.Read More
The award-winning ‘Incredible India’ campaign is soon to be launched on Chinese media while introducing Chinese audio recordings at popular Indian monuments to attract more Chinese tourists.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More