Consumer Category

For some luxury brands, engaging the Chinese traveler is a matter of do or die, since as much as one-third of their home country revenue is coming from Chinese tourists.Read More
Obesity is a worldwide problem. The latest confirmation comes from the Institute for Health Metrics and Evaluation at the University of Washington, which conducted a study in 188 countries that found one-third of the global adult population and one-fourth of all children are overweight or obese. That includes no fewer than 671 million people who fall into the obese category. While the United States still has the largest obese population at 78 million, China and India follow with 46 million and 30 million, respectively. In business terms, of course, crisis createsRead More
The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
In China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.Read More
The award-winning ‘Incredible India’ campaign is soon to be launched on Chinese media while introducing Chinese audio recordings at popular Indian monuments to attract more Chinese tourists.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More
The number of Chinese luxury travelers has grown to record heights: Today there are 2.9 million dollar millionaires in China, a year on year increase of 3.6%, and travel is still their top leisure pursuit.Read More
Mainland Chinese are the biggest single group of tax free shoppers in the world. In Hong Kong and the mainland luxury brands prove themselves to be a reliable store of monetary and economic value. Read More
Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More