Consumer Category

It often seems that Chinese consumers are somehow wired differently than their counterparts in other countries. When it comes to the purchase decision-making journey, we do see some truth to this. Read More
2016 will be the year of tourism between China and the US. And the hoopla already has started with a big Chinese celebration at Universal Studio in Los Angeles.Read More
Surely a collection of primate-themed goodies–in red and gold, of course–would drive Chinese consumers wild in the run-up to the Lunar New Year, right? Maybe not.Read More
As brands constantly gain new data on what works and what doesn’t as they hone their digital prowess in China, here are some of the key takeaways for the global luxury industry to consider in the new yearRead More
WeChat has taken China by storm and may look to cast a wider, tighter net in Asia — but why can’t it hook Westerners?Read More
Social media usage is on the rise in China and reaching an ever-greater share of the population, according to 2015 data.Read More
Chinese tourism shows no sign of slowing down, unlike its economy. In the first nine months of 2015, 214,000 Chinese tourists visiting the UK was up 37 per cent.Read More
As if accommodating Chinese visitors on their usual shopping sprees weren't enough, major Japanese retailers are now actively working to lure this demographic to their storefronts for the Lunar New Year.Read More
Airbnb is focusing on the millennial generation and on the booming tourism industry of China to increase its profits.Read More
The stock exchange is not really impacting the consumption market.Read More