Experiences Category

Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
When wealthy Chinese travelers head abroad, they’re prioritizing experiential luxury such as dining and seeking out unique cultural activities, but shopping still fits in big to their travel plans.Read More
Yellowstone National Park has hired three Mandarin-speaking rangers to help with communication amid a growing number of Chinese tourists. Chinese visitation to the US increased by 451 % between 2007 and 2015.Read More
There has been a big change in Chinese people’s mindset about tourism. Now, they believe transport, hotels and dining are important parts of a perfect trip, and these are closely related with the quality of the tour.Read More