Internet Category

Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.Read More
Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Over the past few years, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular among consumers. Read More
Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More
Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.Read More
China’s technology hubs benefit the availability of abundant capital, as well as being able to leverage a robust manufacturing ecosystem, low-cost skilled workers, and a large domestic market to fuel their ascent.Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
Destination D.C. is now marketing directly to Chinese consumers via the massive social media and payments app WeChat, making Washington the first U.S. city to do so. Read More
WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More