Media Category

Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.Read More
China’s technology hubs benefit the availability of abundant capital, as well as being able to leverage a robust manufacturing ecosystem, low-cost skilled workers, and a large domestic market to fuel their ascent.Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
The unmanned store was jointly opened Saturday by WeChat, unmanned convenience store, EasyGo and other partners.Read More
The government has stepped up already tight controls over the internet.Read More
Tencent has been stepping up scrutiny on information circulating on its platforms. A total of 490 million false stories have been blocked this year.Read More
China’s 24-hour orgy of online shopping has ended on a climactic high. Singles Day shoppers spent a record US$25.3 billion, eclipsing last year’s US$17.7 billion tally.Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More