Mobile Category

China is going cashless, no doubt. Chinese consumers spent a total of US$5.5 trillion via mobile payment platforms last year, or simply put, it was about 50 times more than their American counterparts (around US$112 billion).Read More
A growing Chinese mobile ad market and China’s booming outbound tourism are growth drivers that Tencent’s popular messaging platform WeChat is well positioned to capitalize on.Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More
While current mobile wallet-focus is on payments, Forrester believes their future use will enable smarter and more efficient commerce experiences, particularly in Asia.Read More
Ambassador to the Peoples Republic of China, H.E. Dr Elia George Kaiyamo said this week in Beijing that Chinese internet firm Tencent will first test the social media application, Global QQ in Namibia.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
In China, the major online players aren’t Amazon or Facebook, but rather WeChat and Alibaba. For Western sports brands, the Chinese online market is often completely unknown territory.Read More
China’s Tencent Holdings is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail.Read More
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.Read More