Marketing Category

Spend, spend, spend. That’s the clear picture that’s emerging of the 18-to-twentysomething Chinese consumer. New generational patterns, the convenience, and speed of mobile buying and a rabid consumer culture are to blame.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Destination D.C. is now marketing directly to Chinese consumers via the massive social media and payments app WeChat, making Washington the first U.S. city to do so. Read More
Consumption appears to be back on track in China, but a shift is underway, one that is seeing Chinese consumers look to “niche high-end brands, as well as bespoke products, as new drivers of luxury consumption.Read More
Chinese shoppers represent 32% of the global luxury industry, and this is set to increase. Consumer demand is there. However, selling luxury in China isn't a given, and still faces certain challenges. Read More
With improvement in IT technology and infrastructure, China’s economy is integrating very deeply into the world economy and contributing to any brand that wants to do business in China.Read More
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
China's ubiquitous WeChat social media platform has crossed the one billion accounts mark as its messaging, game and shopping services attract more and more users.Read More
WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More