Marketing Category

Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
With more than 450 million registered users worldwide, Alibaba’s payment wallet Alipay is widely used in China. Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More
China is going cashless, no doubt. Chinese consumers spent a total of US$5.5 trillion via mobile payment platforms last year, or simply put, it was about 50 times more than their American counterparts (around US$112 billion).Read More
Following last month’s ban on VPN apps from App Store in China, the country’s government has moved to ban anonymity from the internet. Now no internet user can comment using a fake identity.Read More
Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More
A growing Chinese mobile ad market and China’s booming outbound tourism are growth drivers that Tencent’s popular messaging platform WeChat is well positioned to capitalize on.Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More
WeChat is one of the country's leading mobile communication platforms and is used on a daily basis by more than 900 million smart phone owners. Read More