Marketing Category

For some luxury brands, engaging the Chinese traveler is a matter of do or die, since as much as one-third of their home country revenue is coming from Chinese tourists.Read More
Obesity is a worldwide problem. The latest confirmation comes from the Institute for Health Metrics and Evaluation at the University of Washington, which conducted a study in 188 countries that found one-third of the global adult population and one-fourth of all children are overweight or obese. That includes no fewer than 671 million people who fall into the obese category. While the United States still has the largest obese population at 78 million, China and India follow with 46 million and 30 million, respectively. In business terms, of course, crisis createsRead More
Recent figures released by the Ministry of Industry and Information Technology (MIIT) provide insight into the Chinese telecommunications industry for the first 5 months of 2014. Read More
Traveler reviews play a huge role in China. Nearly four in five users say they look at traveler reviews for at least half of their trips, and nearly half say they check reviews while planning qwtrips. Read More
The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
In China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.Read More
The award-winning ‘Incredible India’ campaign is soon to be launched on Chinese media while introducing Chinese audio recordings at popular Indian monuments to attract more Chinese tourists.Read More
Popular photo-sharing app Instagram has 100,000 weekly downloads in China. Worldwide downloads are at roughly one per second. Partnership with Sina Weibo further boosts Instagram in China.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More
The (Social) Web is booming in China. As the government attempts to keep up, China’s extraordinary rise in digital social and business innovation is racing ahead at unseen speed.Read More