Marketing Category

Authorities in Beijing arrested a 22-year-old surnamed Zhao for using Twitter to "spread news of law-breaking methods", the China News Service said on Monday.Read More

Posted On June 11, 2014By StefanIn News, Government, Social Media

How China controls the Internet

The Internet has become the “main battlefield of ideology” in China and China’s ruling party is taking systematic measures to control information flows and public opinion on the Internet.Read More

Posted On June 11, 2014By StefanIn Media, Social Media, Networking

Chinese Social Media Overview

In a country of 1.4 billion people, you’d think social media is big in China. And it is, but it is not just social media like elsewhere in the world, it's social media 'with Chinese characteristics'. Read More
The number of Chinese luxury travelers has grown to record heights: Today there are 2.9 million dollar millionaires in China, a year on year increase of 3.6%, and travel is still their top leisure pursuit.Read More
China accounts for nearly 1 in 10 tourists globally. Projections are that the 100 million trips taken each year now will double by 2020. This is with only an estimated 5% of the population holding passports.Read More
Mainland Chinese are the biggest single group of tax free shoppers in the world. In Hong Kong and the mainland luxury brands prove themselves to be a reliable store of monetary and economic value. Read More
Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More

Posted On April 30, 2014By StefanIn Research, Social Media, Networking

The Chinese Social Media User

The number of Chinese netizens is surely overwhelming, but this giant market can not be seen as one. Chinese social media users can be roughly grouped into six distinct user segments based on their motivation and online behavior, with the first four of them building the key segments.Read More