Marketing Category

In the Asia Pacific region, whether for business travel or leisure travel, the proportion of female travelers is growing rapidly.Read More
China Tourism numbers, both domestic and outbound, are reaching new highs, but industry analysis suggests Chinese tourists are also less satisfied with their trips.Read More
The Chinese government’s censorship is pretty strict, especially for web companies. Based on various factors, the Chinese government is very sensitive to any fluctuations of ideology. Read More
Online travel bookings saw a 62% increase in 2013 - a lot of which came from international hotel groups, airlines and OTAs which are strong on social media platforms. Read More
Regarded as the "Chinese Google", Baidu manages a large collection of services that caters to all aspects of the largest online population in the world, and continues to grow at a high rate.Read More
S.Y. Lau on how he is "planning for the digital awakening" - from the challenges of scale to the enormous opportunities facing Chinese brands and international brands targeting China.Read More
Many western businesses frame the China market as distant, opaque, and unfeasibly complicated. The following realities about the modern Chinese consumer dispel that mindset. Read More
Foreign brands have long dominated the consumer market in China, but according to a new report, foreign imported goods are now facing a serious challenge from local brands. Read More
Chinese social media use has taken off in recent years, however, a recent study shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers.Read More
New Chinese consumers are no longer picking up a flashy Louis Vuitton bag and now prefer niche luxury brands, and those who travel to the United States prefer less mainstream stores.Read More