Marketing Category

China accounts for nearly 1 in 10 tourists globally. Projections are that the 100 million trips taken each year now will double by 2020. This is with only an estimated 5% of the population holding passports.Read More
Mainland Chinese are the biggest single group of tax free shoppers in the world. In Hong Kong and the mainland luxury brands prove themselves to be a reliable store of monetary and economic value. Read More
Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More

Posted On April 30, 2014By StefanIn Research, Social Media, Networking

The Chinese Social Media User

The number of Chinese netizens is surely overwhelming, but this giant market can not be seen as one. Chinese social media users can be roughly grouped into six distinct user segments based on their motivation and online behavior, with the first four of them building the key segments.Read More