Social Media Category

China’s 24-hour orgy of online shopping has ended on a climactic high. Singles Day shoppers spent a record US$25.3 billion, eclipsing last year’s US$17.7 billion tally.Read More
The biggest shopping day of the year is off to a fast start.Read More
The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
China is going cashless, no doubt. Chinese consumers spent a total of US$5.5 trillion via mobile payment platforms last year, or simply put, it was about 50 times more than their American counterparts (around US$112 billion).Read More
Following last month’s ban on VPN apps from App Store in China, the country’s government has moved to ban anonymity from the internet. Now no internet user can comment using a fake identity.Read More
Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More
A growing Chinese mobile ad market and China’s booming outbound tourism are growth drivers that Tencent’s popular messaging platform WeChat is well positioned to capitalize on.Read More
In an effort to further spur retail spending by Chinese visitors, five Thai retail operators have finalized an agreement with the travel review site, TripAdvisor, to promote sales directly to consumers. Read More
Chinese tourists can now use the popular WeChat messaging app while soaking up the sights in Europe this summer thanks to Dutch telecoms provider KPN.Read More