Social Media Category

China is a force to be reckoned with for New Zealand exporters. Read More

“Little Fresh Meat” (小鲜肉) a group of young stars known at present more for their looks than acting talent, have huge and enthusiastic fan bases, meaning filmmakers must at least consider them for films seeking commercial success.Read More

Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More

Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More

China has entered "a new retail era" characterized by online and offline (o2o) retail that has created huge potential and demand, especially for customized productsRead More

WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More

As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More

The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More

China has now extended the scope of its censorship from political content to entertainment gossip.Read More

Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.Read More