Social Media Category

Over the past few years, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular among consumers. Read More

Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.Read More

Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More

Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.Read More

China’s technology hubs benefit the availability of abundant capital, as well as being able to leverage a robust manufacturing ecosystem, low-cost skilled workers, and a large domestic market to fuel their ascent.Read More

China's ubiquitous WeChat social media platform has crossed the one billion accounts mark as its messaging, game and shopping services attract more and more users.Read More

WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More

With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More

As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More

Leaked censorship directives hint at the regime’s priorities, but tighter controls have made them harder to obtain.Read More