Social Media Category

Regarded as the "Chinese Google", Baidu manages a large collection of services that caters to all aspects of the largest online population in the world, and continues to grow at a high rate.Read More
S.Y. Lau on how he is "planning for the digital awakening" - from the challenges of scale to the enormous opportunities facing Chinese brands and international brands targeting China.Read More
Chinese social media use has taken off in recent years, however, a recent study shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers.Read More
Selling condoms in China isn't easy! Realizing that it would not succeed, Reckitt Benckiser went for a complete strategy overhaul with an all-social and all-digital strategy. Read More
China's new media have entered the "micro" era: The number of WeChat users has reached 600 million, with more than 270 million active users at home and abroad every month.Read More
Recent figures released by the Ministry of Industry and Information Technology (MIIT) provide insight into the Chinese telecommunications industry for the first 5 months of 2014. Read More
Traveler reviews play a huge role in China. Nearly four in five users say they look at traveler reviews for at least half of their trips, and nearly half say they check reviews while planning qwtrips. Read More
The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
In China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.Read More
Popular photo-sharing app Instagram has 100,000 weekly downloads in China. Worldwide downloads are at roughly one per second. Partnership with Sina Weibo further boosts Instagram in China.Read More