Social Media Category

Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Chinese internet giant Tencent, which runs one of China’s most widely used mobile payment tools, has taken its cashless payment experience to the home market of Apple Pay by serving Chinese outbound travellers in the US. Read More
Italian fashion brand Dolce & Gabbana (D&G) has removed its online advertisement campaign “DG loves China” that was shot in Beijing and sparked accusations of only showing ‘stereotyped’ China. Read More
Global streaming giant Netflix has finally found a doorway into the vast Chinese entertainment market, months after pulling back on efforts to launch its service there.Read More
If we had to choose a single word to describe today’s Chinese consumers, ‘connected’ would surely rise to the top of the list.Read More
A Chinese language feature will be added to the new version to promote Thai food among Chinese tourists.Read More
China’s social networks and digital media giants have been ranked among the country’s most valuable brands due to their cumulative reach of four billion users.Read More
Airbnb is doubling down on China's rapidly-growing travel sector with a new name, an expansion of its trips service and more aid for Mandarin speakers.Read More
The agreement foresees a promotion of the Italian destination with Alitrip, a platform specializing in trips and vacations with over 50 million active users and about 100,000 merchant and business operators.Read More
Police in Central China's Hunan province have been praised on social media for their response to online requests for help from Chinese tourists, whose travel documents were stolen in Vietnam.Read More