Social Media Category

Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
China has entered "a new retail era" characterized by online and offline (o2o) retail that has created huge potential and demand, especially for customized productsRead More
WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More
As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
China has now extended the scope of its censorship from political content to entertainment gossip.Read More
Luxury brands experimenting with WeChat's commerce model rose from 3 percent to 10 percent from the year-ago, suggesting that the sector is beginning to have better understanding of the Chinese commercial ecosystem.Read More
Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much to the average Western consumer, they wield a wild amount of influence.Read More
Ambassador to the Peoples Republic of China, H.E. Dr Elia George Kaiyamo said this week in Beijing that Chinese internet firm Tencent will first test the social media application, Global QQ in Namibia.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More