Social Media Category

Posted On June 11, 2014By StefanIn Media, Social Media, Networking

Chinese Social Media Overview

In a country of 1.4 billion people, you’d think social media is big in China. And it is, but it is not just social media like elsewhere in the world, it's social media 'with Chinese characteristics'. Read More
Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More

Posted On April 30, 2014By StefanIn Research, Social Media, Networking

The Chinese Social Media User

The number of Chinese netizens is surely overwhelming, but this giant market can not be seen as one. Chinese social media users can be roughly grouped into six distinct user segments based on their motivation and online behavior, with the first four of them building the key segments.Read More