Social Media Category

Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More
A growing Chinese mobile ad market and China’s booming outbound tourism are growth drivers that Tencent’s popular messaging platform WeChat is well positioned to capitalize on.Read More
In an effort to further spur retail spending by Chinese visitors, five Thai retail operators have finalized an agreement with the travel review site, TripAdvisor, to promote sales directly to consumers. Read More
Chinese tourists can now use the popular WeChat messaging app while soaking up the sights in Europe this summer thanks to Dutch telecoms provider KPN.Read More
China is a force to be reckoned with for New Zealand exporters. Read More
“Little Fresh Meat” (小鲜肉) a group of young stars known at present more for their looks than acting talent, have huge and enthusiastic fan bases, meaning filmmakers must at least consider them for films seeking commercial success.Read More
Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
China has entered "a new retail era" characterized by online and offline (o2o) retail that has created huge potential and demand, especially for customized productsRead More
WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More