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North America is a major destination for Chinese outbound tourists. China has been the largest source of international students for the US and Canada for many consecutive years too.Read More
China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.Read More
China’s mobile-savvy generation, in particular, has a penchant for checking out local restaurants and making restaurant reservations on apps ahead of their visits. Read More
If you're still undecided, this overview should point you in the right direction...Read More
Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More

Posted On July 28, 2018By StefanIn Youth, News, Family

Young parents stoke boom in family travel

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services. Read More