News Category

The company’s CityExperience Mini Program formed partnerships with Tourism Australia, VisitBritain and Dubai Tourism to help WeChat users visiting from China, per a statement.Read More

Posted On December 9, 2017By StefanIn Branding, News, China Outbound

Brands Abroad lack Chinese Engagement

Last year, more than 135 million people in China took trips abroad, and by 2021, they should be spending more than $450 billion, according to Forbes.Read More
The number trips made by Chinese tourists visiting international destinations outside Greater China is forecast to rise by 10% next year to 86 million.Read More
Chinese age 18 to 34 accounted for 60 percent of the country’s foreign travel last year and spent more than $150 billion, Bloomberg Intelligence estimates.Read More
China’s two largest mobile payment platforms are ramping up their international expansion with the goal of simplifying the way Chinese travellers pay cab fare in popular destinations.Read More
Over 600,000 Chinese tourists visited Canada in 2016, according to a Destination Canada press release from earlier this year. Read More
According to a report by World Economic Forum, China now ranks 100th out of 144 countries for gender parity, falling for nine consecutive years since 2008, when it ranked 57th. Read More
The rapid expansion of China’s wealth in recent decades has given birth to the country’s mass affluent male class (M.A.C), which wields massive purchasing power and directly affects luxury brands.Read More
In 2018, luxury brands face the question of how Chinese consumers’ mentalities and behaviors will evolve.Read More
At more than 130 million strong and rapidly growing, Chinese travelers are the world’s largest visitor group and the biggest spenders (averaging $6,000 per visitor per stay) when traveling abroad. Read More