Research Category

China’s social networks and digital media giants have been ranked among the country’s most valuable brands due to their cumulative reach of four billion users.Read More
To grow in 2017, U.S. fashion and apparel retailers should consider entering China's e-commerce market to capitalize on strong demand for high-quality foreign products. Read More
BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. Read More
China has become a major power in tourism. Over the last ten years travel abroad has increased steadily.Read More
The rich have been even harder at work, spending at least two days a week traveling for business, and are committed to their home country.Read More
In the first nine months of 2016, a total of 101.5 million border-crossings from Mainland China took place, the first time that the 100 million number was achieved within the first three quarters of a year.Read More
After more than a decade of rapid growth, the Chinese outbound travel market is seeing more Chinese travelers who are independent, sophisticated and eager to seek out new experiences, industry experts say.Read More
While Australian wine exporters enjoy the surge in the value of their sales to China, cellar doors at home are also noticing a greater number of eager Chinese tourists.Read More
China had the largest number of outbound tourists in the world in 2015, a new report showed. The number of China's outbound tourists increased almost tenfold from 2001 to 2015, reaching 128 million.Read More
The country's tourism sector generated more than a quarter of the jobs in the world's tourism industry in 2015, according to a report released Friday by the Wuhan Branch of China Tourism Academy.Read More