Research Category

Chinese citizens can undertake group tours in more than half of the world's countries and regions, accounting for 67.4 percent of the countries and regions that have diplomatic relationships with China.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More
The (Social) Web is booming in China. As the government attempts to keep up, China’s extraordinary rise in digital social and business innovation is racing ahead at unseen speed.Read More
The Australian Trade Commission's latest International Visitor Survey has revealed that Chinese tourists were heading to Australia in increasing numbers, spending a total of $5 billion last year alone.Read More
The number of Chinese luxury travelers has grown to record heights: Today there are 2.9 million dollar millionaires in China, a year on year increase of 3.6%, and travel is still their top leisure pursuit.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More

Posted On April 30, 2014By StefanIn Research, Social Media, Networking

The Chinese Social Media User

The number of Chinese netizens is surely overwhelming, but this giant market can not be seen as one. Chinese social media users can be roughly grouped into six distinct user segments based on their motivation and online behavior, with the first four of them building the key segments.Read More