Research Category

Recent figures released by the Ministry of Industry and Information Technology (MIIT) provide insight into the Chinese telecommunications industry for the first 5 months of 2014. Read More
Traveler reviews play a huge role in China. Nearly four in five users say they look at traveler reviews for at least half of their trips, and nearly half say they check reviews while planning qwtrips. Read More
The most popular category of Weibo images overall in 2013 was Landscapes, with 46% of users finding these photos appealing. Next up were food photos with 39% and product pictures with 28%.Read More
Chinese citizens can undertake group tours in more than half of the world's countries and regions, accounting for 67.4 percent of the countries and regions that have diplomatic relationships with China.Read More
APAC luxury travelers use social media to research and share their travel experiences: They posted 53% of all luxury travel reviews written between 2012 and 2014.Read More
The (Social) Web is booming in China. As the government attempts to keep up, China’s extraordinary rise in digital social and business innovation is racing ahead at unseen speed.Read More
The Australian Trade Commission's latest International Visitor Survey has revealed that Chinese tourists were heading to Australia in increasing numbers, spending a total of $5 billion last year alone.Read More
The number of Chinese luxury travelers has grown to record heights: Today there are 2.9 million dollar millionaires in China, a year on year increase of 3.6%, and travel is still their top leisure pursuit.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More