Research Category

The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
Huawei once again rules the world's biggest smartphone market. The company's sales in its home country of China have jumped to 21 million units in the first three months of this year, accounting for 18% of the market.Read More
If we had to choose a single word to describe today’s Chinese consumers, ‘connected’ would surely rise to the top of the list.Read More
Ask a boutique selling pricey luxury goods in France or Italy who their top customers are and the answer most likely will be Chinese tourists on an international spending spree.Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
China’s social networks and digital media giants have been ranked among the country’s most valuable brands due to their cumulative reach of four billion users.Read More
To grow in 2017, U.S. fashion and apparel retailers should consider entering China's e-commerce market to capitalize on strong demand for high-quality foreign products. Read More
BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. Read More
China has become a major power in tourism. Over the last ten years travel abroad has increased steadily.Read More
The rich have been even harder at work, spending at least two days a week traveling for business, and are committed to their home country.Read More