Age Category

The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
With growing wealth and now being allowed to have a second child, a flood of middle-aged women has increased waiting lists to more than two years at some fertility clinics in China.Read More
When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market.Read More
It’s long been a Confucian ethic entrenched in Chinese society that when elderly parents reach the point where they can’t take care of themselves, they will be cared for by their children.Read More
Healthcare is the biggest concern of China’s growing high-net-worth population, according to a report from Hurun and insurance firm Taikang.Read More
Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?Read More
China's love affair with physical beauty is helping to fuel a selfie-editing app's $3-billion (R43-billion) valuation.Read More
Chinese travelers are relatively inexperienced with overseas trips, but thanks to decades of increasing prosperity, along with the recent easing of visa restrictions, they are making up for lost time.Read More
These days, any self-respecting person knows how to take a selfie. "Selfie culture," as it's called, may be global, but our beauty standards are not.Read More
Young Chinese joining the ranks of international travelers no longer follow the steps of a tourism career by starting with a few package tours to neighboring countries and regions before daring to travel independently. Read More