Age Category

Chinese millennials with a dim view of their career and marriage prospects can wallow in despair with a range of teas such as “achieved-absolutely-nothing black tea”, and “my-ex's-life-is-better-than-mine fruit tea”.Read More
Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More
Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow.Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
With growing wealth and now being allowed to have a second child, a flood of middle-aged women has increased waiting lists to more than two years at some fertility clinics in China.Read More
When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market.Read More
It’s long been a Confucian ethic entrenched in Chinese society that when elderly parents reach the point where they can’t take care of themselves, they will be cared for by their children.Read More
Healthcare is the biggest concern of China’s growing high-net-worth population, according to a report from Hurun and insurance firm Taikang.Read More
Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?Read More
China's love affair with physical beauty is helping to fuel a selfie-editing app's $3-billion (R43-billion) valuation.Read More