Diversity Category

Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More
According to a report by World Economic Forum, China now ranks 100th out of 144 countries for gender parity, falling for nine consecutive years since 2008, when it ranked 57th. Read More
Second And Third-Tier Cities In China Will Be The Primary Drivers Of Economic Growth And Demand For International Goods And Services In The Future.Read More
The unruly Chinese tourists seen in viral videos are only a small portion of the country's 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese tourists.Read More
China’s Spring Festival is the ultimate test for fledgling romances. A partner’s invitation to meet family signals commitment; but for China’s LGBT population, the holiday creates disproportionate stress. Read More
No more homosexuality, extramarital affairs, or one-night stand content in Chinese television drama.Read More
The global LGBT (Lesbian, Gay, Bisexual, Transgender) travel market is big – over USS 200 billion in annual spend, and is growing. One market, which is slowly but surely contributing to this growth, is China.Read More
As China becomes an increasingly aging society, the tide may be turning for older travelers. Since she retired four years ago, Chen Ying, 59, has been bitten by the travel bug.Read More
However convenient it may be for luxury brand marketers to treat the world as one market, they would achieve more success if they recognise consumers in Asia buy for different reasonsRead More
New travel scheme promises fast-tracked entry permits for mainland Chinese tourists, but with one caveat: they must spend more money on hotels and food.Read More