Income Category

It's hard to argue the facts. China's middle class is about 300 million people, with expectations to reach 600 million in the next five years, according to a 2016 McKinsey & Co. report.Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.Read More
China's large and growing traveling class is expected to provide strong demand for the Asian casino market in coming years.Read More
The rich have been even harder at work, spending at least two days a week traveling for business, and are committed to their home country.Read More
For the first time since the financial crisis of 2008, the global market for personal luxury goods failed to grow, stalling at €249 billion (about $258 billion).Read More
When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market.Read More
As prices increase, China’s upper classes are also growing in number and all consumers are maintaining confidence in the country’s economy, all good signs for brands.Read More
Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?Read More