Middle Class Category

Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. Read More
Wealthier Chinese tourists are willing to spend more during their trips to make sure they have the best time possible.Read More
When he smiles after taking a bite of a local delicacy, a national culinary superstar is born. When he has a pint at an English pub, it becomes a pilgrimage for many travelers.Read More
Despite fears of a slowdown in spending, the appetite of the Chinese middle class for consumption will keep growing.Read More
Chinese residents will make 90 million outbound trips in 2020, with that number increasing by an additional 36 million over the following decade, according to a report by Euromonitor.Read More
The writing on the wall is clear: internet and social media have exposed the people to the outside world beyond China's Great Wall, so now they will demand more freedom the way others are enjoying across the world.Read More
The performance of Apple's iPhone in China has worsened to 11 percent market share in May 2016 with its ranking dropping from third to fifth in the first quarter.Read More
Chinese international travellers, swelled by a wave of individualistic millennials joining the middle class, are likely to be spending more on their trips overseas by 2025 than their counterparts from Europe.Read More
China has begun implementing an official policy for a 4.5-day work week as part of an effort to boost domestic consumption and leisure spending. As a result, South Korea is expected to benefit.Read More