Middle Class Category

Take millennials in China and the United States. If you want insight into Chinese millennials, you’re better off looking to their American peers than their Chinese parents. Read More
By 2030, the spending power of consumers residing in China’s lower-tier cities is expected to reach US$9.7 trillion.Read More
It's hard to argue the facts. China's middle class is about 300 million people, with expectations to reach 600 million in the next five years, according to a 2016 McKinsey & Co. report.Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
JD.com Inc, China's No.2 e-commerce firm, said it would invest $397 million in fashion retailer Farfetch UK Ltd to expand its luxury offeringsRead More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
BrandZ™ Top 100 Most Valuable Chinese Brands hit record levels in 2017, growing 6% to reach $557.1 billion in brand value. Read More
Wealthier Chinese tourists are willing to spend more during their trips to make sure they have the best time possible.Read More
When he smiles after taking a bite of a local delicacy, a national culinary superstar is born. When he has a pint at an English pub, it becomes a pilgrimage for many travelers.Read More
Despite fears of a slowdown in spending, the appetite of the Chinese middle class for consumption will keep growing.Read More