Middle Class Category

Chinese international travellers, swelled by a wave of individualistic millennials joining the middle class, are likely to be spending more on their trips overseas by 2025 than their counterparts from Europe.Read More
China has begun implementing an official policy for a 4.5-day work week as part of an effort to boost domestic consumption and leisure spending. As a result, South Korea is expected to benefit.Read More
When it comes to social currency, most Chinese consumers aim to buy a house and a car to impress their peers. But for those under 30, values are shifting, and digital products are becoming more important.Read More