Youth Category

Chinese President Xi Jinping’s Mar-a-Lago meeting with his US counterpart Donald Trump generated a buzz over their glamorous wives – one a former singing star and the other a supermodel. Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.Read More
Chinese travelers are changing. Opulent suites overlooking the Seine. Armfuls of shopping bags on Fifth Avenue. Private beaches in the Maldives. China’s ultra-wealthy travelers have been there and done it.Read More
When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market.Read More
It’s long been a Confucian ethic entrenched in Chinese society that when elderly parents reach the point where they can’t take care of themselves, they will be cared for by their children.Read More
Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?Read More
Young Chinese travelers prefer to travel in high-end style, according to a recent study released by Marriot International and Hurun Research Institute.Read More
When it comes to social currency, most Chinese consumers aim to buy a house and a car to impress their peers. But for those under 30, values are shifting, and digital products are becoming more important.Read More
Chinese travelers are relatively inexperienced with overseas trips, but thanks to decades of increasing prosperity, along with the recent easing of visa restrictions, they are making up for lost time.Read More