Youth Category

Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More
As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
Chinese President Xi Jinping’s Mar-a-Lago meeting with his US counterpart Donald Trump generated a buzz over their glamorous wives – one a former singing star and the other a supermodel. Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.Read More
Chinese travelers are changing. Opulent suites overlooking the Seine. Armfuls of shopping bags on Fifth Avenue. Private beaches in the Maldives. China’s ultra-wealthy travelers have been there and done it.Read More
When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market.Read More
It’s long been a Confucian ethic entrenched in Chinese society that when elderly parents reach the point where they can’t take care of themselves, they will be cared for by their children.Read More