Youth Category

Chinese millennials with a dim view of their career and marriage prospects can wallow in despair with a range of teas such as “achieved-absolutely-nothing black tea”, and “my-ex's-life-is-better-than-mine fruit tea”.Read More
Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More
Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow.Read More
Alone on Chinese Valentine's Day? Gift yourself a dried flower. Or better yet, indulge in a cake shaped like a "single dog". Eating by yourself? A restaurant will sit a teddy bear across from you.Read More
Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More
As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
Chinese President Xi Jinping’s Mar-a-Lago meeting with his US counterpart Donald Trump generated a buzz over their glamorous wives – one a former singing star and the other a supermodel. Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More