Youth Category

Chinese age 18 to 34 accounted for 60 percent of the country’s foreign travel last year and spent more than $150 billion, Bloomberg Intelligence estimates.Read More

Chinese millennials with a dim view of their career and marriage prospects can wallow in despair with a range of teas such as “achieved-absolutely-nothing black tea”, and “my-ex's-life-is-better-than-mine fruit tea”.Read More

Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More

Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow.Read More

Alone on Chinese Valentine's Day? Gift yourself a dried flower. Or better yet, indulge in a cake shaped like a "single dog". Eating by yourself? A restaurant will sit a teddy bear across from you.Read More

Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More

As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More

The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More

The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More

Chinese President Xi Jinping’s Mar-a-Lago meeting with his US counterpart Donald Trump generated a buzz over their glamorous wives – one a former singing star and the other a supermodel. Read More