Youth Category

Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services. Read More

 According to Chinese Athletic Association (CAA), nearly 5 million people participated in 1,102 marathon races in the country in 2017. Read More

Chinese age 18 to 34 accounted for 60 percent of the country’s foreign travel last year and spent more than $150 billion, Bloomberg Intelligence estimates.Read More

Chinese millennials with a dim view of their career and marriage prospects can wallow in despair with a range of teas such as “achieved-absolutely-nothing black tea”, and “my-ex's-life-is-better-than-mine fruit tea”.Read More

Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More

Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow.Read More

Alone on Chinese Valentine's Day? Gift yourself a dried flower. Or better yet, indulge in a cake shaped like a "single dog". Eating by yourself? A restaurant will sit a teddy bear across from you.Read More

Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More

As part of the course, Yiwu Industrial and Commercial College (YWICC) near Shanghai has classes like "Makeup modeling," "Fashion and aesthetic ability," and "Public relations etiquette, cultural literacy." Read More