China Outbound Category

China will increasingly play gatekeeper to the country's growing middle-class market for luxury goods, manufactures and food products. This consumer class will only gain more clout in the coming decades.Read More
Favourable visa policies, online booking services, and mobile payment have enabled Chinese travellers such as Ms Liang to explore other cultures freely and easily.Read More
A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules, increased interested in the continent’s cultural and historical sites, and initiatives that seek to appeal to Chinese tourists.Read More
North America is a major destination for Chinese outbound tourists. China has been the largest source of international students for the US and Canada for many consecutive years too.Read More
China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More
China Southern was in an “introductory phase” concerned with introducing travellers to China. “It’s about getting people into the market,” he said. This translates to thousands of seats sold at relatively low lead-in rates.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Destination D.C. is now marketing directly to Chinese consumers via the massive social media and payments app WeChat, making Washington the first U.S. city to do so. Read More
Tourism and general trade between Kenya and China got a major boost after China Southern Airlines increased its Nairobi to Guangzhou flights from two to three.Read More
The Chinese government now hopes to boost international travel even further with the help of simplified passport application procedures.Read More