China Outbound Category

Africa is fast becoming one of China's hottest tourist destinations, as the scorching summer heat burns up cities across the country.Read More
The world's top 10 fastest growing tourism cities are all in Asia, according to new data from the World Travel and Tourism Council.Read More
A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules, increased interested in the continent’s cultural and historical sites, and initiatives that seek to appeal to Chinese tourists.Read More
North America is a major destination for Chinese outbound tourists. China has been the largest source of international students for the US and Canada for many consecutive years too.Read More
China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More
Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.Read More
China’s mobile-savvy generation, in particular, has a penchant for checking out local restaurants and making restaurant reservations on apps ahead of their visits. Read More
Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More