China Outbound Category

Travel & Tourism is behind the response curve, with some subsectors, like aviation needing major shifts to bring their carbon footprint into line.Read More
China will increasingly play gatekeeper to the country's growing middle-class market for luxury goods, manufactures and food products. This consumer class will only gain more clout in the coming decades.Read More
Favourable visa policies, online booking services, and mobile payment have enabled Chinese travellers such as Ms Liang to explore other cultures freely and easily.Read More
China Southern was in an “introductory phase” concerned with introducing travellers to China. “It’s about getting people into the market,” he said. This translates to thousands of seats sold at relatively low lead-in rates.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Destination D.C. is now marketing directly to Chinese consumers via the massive social media and payments app WeChat, making Washington the first U.S. city to do so. Read More
Tourism and general trade between Kenya and China got a major boost after China Southern Airlines increased its Nairobi to Guangzhou flights from two to three.Read More
The Chinese government now hopes to boost international travel even further with the help of simplified passport application procedures.Read More
Chinese tourists will be able to use Alipay’s Discover function to find stores throughout the massive mall, and pay for their orders in renminbi using Alipay right at the cashier stand.Read More
Ctrip, China’s largest online travel agency, posted strong financial results for the first quarter of 2018.Read More