Destinations Category

China’s mobile-savvy generation, in particular, has a penchant for checking out local restaurants and making restaurant reservations on apps ahead of their visits. Read More
Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Africa is fast becoming one of China's hottest tourist destinations, as the scorching summer heat burns up cities across the country.Read More
China will increasingly play gatekeeper to the country's growing middle-class market for luxury goods, manufactures and food products. This consumer class will only gain more clout in the coming decades.Read More
A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules, increased interested in the continent’s cultural and historical sites, and initiatives that seek to appeal to Chinese tourists.Read More
North America is a major destination for Chinese outbound tourists. China has been the largest source of international students for the US and Canada for many consecutive years too.Read More
China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More
China Southern was in an “introductory phase” concerned with introducing travellers to China. “It’s about getting people into the market,” he said. This translates to thousands of seats sold at relatively low lead-in rates.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More