Marketing

China’s 24-hour orgy of online shopping has ended on a climactic high. Singles Day shoppers spent a record US$25.3 billion, eclipsing last year’s US$17.7 billion tally.Read More
The biggest shopping day of the year is off to a fast start.Read More
Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
The attention of the Western world has been rightly occupied with important news stories about Donald Trump, the United States’ withdrawal from global leadership, and other topics such as Brexit...Read More
UAE's national carrier Etihad Airways said it has joined hands with Alibaba’s Tmall and Alitrip to launch a specially-branded aircraft livery for the 11.11 Global Shopping Festival 2017.Read More
The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
With more than 450 million registered users worldwide, Alibaba’s payment wallet Alipay is widely used in China. Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More