Marketing

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More
As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More
The government has stepped up already tight controls over the internet.Read More
Tencent has been stepping up scrutiny on information circulating on its platforms. A total of 490 million false stories have been blocked this year.Read More
Chinese startup Mafengwo has become one of China’s largest tourism communities. The online platform covers over 600,000 travel destinations around the globe with user-generated reviews.Read More
China UnionPay joined hands with over 30 Commercial banks and payment institutions to launch "Mobile QuickPass", the unified APP for China's banking industry. Read More
South Australia is bracing for an influx of Chinese tourists following in the footsteps of megastar Huang Xiaoming, an ambassador for the state. Read More
It's not just WeChat and Weibo. Your Overview of Chinese Social Media Platforms.Read More