Marketing

Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More
As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More
The unmanned store was jointly opened Saturday by WeChat, unmanned convenience store, EasyGo and other partners.Read More
Leaked censorship directives hint at the regime’s priorities, but tighter controls have made them harder to obtain.Read More
The EU and China have common objectives with the EU-China Tourism Year - to improve mutual understanding, encourage cultural exchange and stimulate trade and investment. Read More
The government has stepped up already tight controls over the internet.Read More
Tencent has been stepping up scrutiny on information circulating on its platforms. A total of 490 million false stories have been blocked this year.Read More
Chinese startup Mafengwo has become one of China’s largest tourism communities. The online platform covers over 600,000 travel destinations around the globe with user-generated reviews.Read More
China UnionPay joined hands with over 30 Commercial banks and payment institutions to launch "Mobile QuickPass", the unified APP for China's banking industry. Read More