Brand USA Tag

In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
For the first time, Brand USA takes the lead role on the planning and operation of the ninth annual US-China Leadership Summit - this year in Los Angeles.Read More
International travel to the U.S. will set a record this year even with the strong dollar, according to the executive tasked will promoting America as a must-see destination.Read More
The airspace over the Pacific has seen an increasing number of flights ever since the China-US Air Services Agreement was signed in 2007.Read More
What is it that travel destinations as well as individual attractions need to do, to attract the Chinese tourists and to be prepared for their arrival? Watch our interviews with industry experts Sally Berry and Elizabeth Davis.Read More