Brands Tag

Posted On December 9, 2017By StefanIn Branding, News, China Outbound

Brands Abroad lack Chinese Engagement

Last year, more than 135 million people in China took trips abroad, and by 2021, they should be spending more than $450 billion, according to Forbes.Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
China’s rising unmarried population has been a center-of-attention social phenomenon for the past five years.Read More
Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Ask a boutique selling pricey luxury goods in France or Italy who their top customers are and the answer most likely will be Chinese tourists on an international spending spree.Read More
It only takes a few small steps to establish a good relationship with Chinese tourists who arrive in Italy with the specific aim of going on a shopping spree of luxury goods.Read More

Posted On January 24, 2017By StefanIn News

The Chinese Rediscover Luxury

As the Year of the Rooster begins on Jan. 28, the world’s luxury retailers are hoping Zhang and others are in the mood to celebrate.Read More
From Asia’s most valuable company Tencent to Xiaomi, nicknamed the ‘Apple of China’, some of the world’s biggest brands call China their home. Read More
The domestic Chinese market for luxury goods may be struggling, but investors shouldn’t discount the huge amount of high-end products Chinese tourists buy.Read More
Chinese consumers of high fashion and luxury goods are becoming increasingly discerning too. Not for them any brand that is easily available or visible. Read More