Marketing Tag

Over 600,000 Chinese tourists visited Canada in 2016, according to a Destination Canada press release from earlier this year. Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More
The generation born after 1995 (aka, the “post-95s” as they’re known in China) is likely to be the next, most important consumer group that brands should focus on.Read More
Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much to the average Western consumer, they wield a wild amount of influence.Read More
The Chinese market with 1.3 billion people, whose first language is not English or an Anglicised form, gives foreign companies an opportunity to redefine their brand for the Chinese consumer or reposition it. Read More
With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains to stay connected with customers in the Asia.Read More
Chinese tourism shows no sign of slowing down, unlike its economy. In the first nine months of 2015, 214,000 Chinese tourists visiting the UK was up 37 per cent.Read More
Forget the noise about the economy and share prices in China. Chinese spending in the UK has never been higher, it is growing, and soon to escalate to include home-related goods and services.Read More
Based on the developments in the industry we’ve been seeing over the past year, here are our predictions for what luxury brands have in store for 2016.Read More