Millennials Tag

Western brands risk alienating China’s young, modern consumers with campaigns that miss the mark culturally and play to Western clichés of the country, according to marketing experts.Read More
Chinese millennial travelers are the future of luxury spending: They’re well-traveled, affluent, and eager to spend on on luxury goods and experiences that show off their wealth. Read More
Gone are the days when premiumisation in China meant sticking some red and gold glint on the packaging and raising the price by 30%. When it comes to brand awareness, China's Millennials are much more savvy in their brand awareness than their parents.Read More
Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?Read More
Unlike Older Generations, They're Focused on Now Instead of Building for the FutureRead More
The New York Times recently published an article that claimed marketers’ focus on the “Millennial” generation – that is, individuals born in the last two decades of the 20th century – had become an a obsessive fixation.  – How true. Yes, Millennials are more “digitally native” than older cohorts. But their “dependence on technology, [is] probably just a leading indicator of where life is headed for everyone.” Furthermore, the anxiety triggered by stagnant incomes and declining social mobility has resulted a global “live for now” (Pepsi’s new tagline) ethos rather thanRead More
If millennials in the U.S. are painted with a broad brush of unflattering descriptions - their counterparts in China aren’t viewed much more favorably, says author Eric Fish.Read More
China's next decade: scores of young people with Gucci tattoos on their necks, babies sucking on Marc Jacobs pacifiers, the deceased wrapped in Burberry shrouds. Or maybe not.Read More
For brands who are seeking to engage mainland Chinese millennials, there are three trends worth noting...Read More
China’s millennials are better educated and more affluent than their elders. They also have a serious case of travel fever. Read More