Online Tag

Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
Leaked censorship directives hint at the regime’s priorities, but tighter controls have made them harder to obtain.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
Meituan-Dianping Bridges the Gap between Digital Advertising and Offline Experience with the First Fully-Integrated Online and Offline Programmatic Marketing PlatformRead More
Chinese tourists can now use the popular WeChat messaging app while soaking up the sights in Europe this summer thanks to Dutch telecoms provider KPN.Read More
China has entered "a new retail era" characterized by online and offline (o2o) retail that has created huge potential and demand, especially for customized productsRead More
If we had to choose a single word to describe today’s Chinese consumers, ‘connected’ would surely rise to the top of the list.Read More
Nearly 80 percent of shoppers would like their e-payment records to be accepted as proof for refunds or exchanges, according to a newspaper survey.Read More
As Chinese people are very tech-savvy and highly mobile-centric, targeting them on their mobile became an important mission for advertising companies, following the digital footsteps of Chinese tourists to overseas travel destinations.Read More