Trends Tag

The rapid expansion of China’s wealth in recent decades has given birth to the country’s mass affluent male class (M.A.C), which wields massive purchasing power and directly affects luxury brands.Read More
In 2018, luxury brands face the question of how Chinese consumers’ mentalities and behaviors will evolve.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
As brands constantly gain new data on what works and what doesn’t as they hone their digital prowess in China, here are some of the key takeaways for the global luxury industry to consider in the new yearRead More
Based on the developments in the industry we’ve been seeing over the past year, here are our predictions for what luxury brands have in store for 2016.Read More
Unlike Older Generations, They're Focused on Now Instead of Building for the FutureRead More
For brands who are seeking to engage mainland Chinese millennials, there are three trends worth noting...Read More
the most important social media marketing trends of 2014 for luxury brands in China.Read More
China’s outbound travel market has been the world’s largest for close to two years, and all signs point to it only increasing its lead, with some 200 million Chinese projected to travel abroad in 2020. Read More