USA Tag

In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Destination D.C. is now marketing directly to Chinese consumers via the massive social media and payments app WeChat, making Washington the first U.S. city to do so. Read More
Little Snow was pregnant at the time and after watching the show, decided to travel to the United States to have her baby. The number of such traveling moms-to-be has risen sharply from merely 600 in 2007 to more than 80,000 in 2016. Read More
China, California's No 1 overseas tourist market, continues to contribute to the travel and tourism industry, the state's key economic driver, which expanded for the seventh consecutive year in 2016.Read More
By the end of this year, visitors from China will overtake Europeans in numbers of tourists to Arizona. It’s a first for the state.Read More
Now, as more flight routes open up that pass over an increasing number of stopover towns, U.S. destinations that didn’t have much exposure before are now getting in on the action.Read More
California is trapped — between two authoritarian regimes that want to fight each other. One is headquartered in Beijing; the other is taking power in Washington, D.C. But it’s striking how much they have in common.Read More
As Strip properties prepare for more Chinese visitors, some casino employees say they are concerned they will have to forgo some tip money.Read More
At Columbia University's 261st graduation ceremony, there were about 600 graduates from China among the total of approximately 15,000 graduates attending the ceremony.Read More
Chinese demand for U.S. travel is picking up, and local tourism officials want to draw as many high-spending Chinese travelers as possible to Las Vegas.Read More